Privacy Policy

1. Who We Are

BidNeuron AdTech is a programmatic advertising platform headquartered in Singapore, operating globally across the US, EU, MENA, SEA, and LATAM regions. We act as a data controller for data collected through our corporate website, and as a data processor when processing campaign data on behalf of our advertiser clients.

2. Data We Collect

2.1 Client & Partner Data

• Account registration information (name, email, company, role)
• Billing and payment details
• Campaign configuration, targeting parameters, and creative assets
• Communication records (email, support tickets)

2.2 Platform & Technical Data

• IP addresses, device identifiers, and browser metadata
• Bid request and impression data received via OpenRTB integrations
• Conversion events and attribution signals from MMP integrations (AppsFlyer, Adjust, Branch, Kochava)
• API access logs and platform usage analytics

2.3 End-User Advertising Data

As part of RTB (real-time bidding), BidNeuron processes pseudonymous identifiers (mobile advertising IDs, cookie IDs) to serve targeted advertisements on behalf of our advertiser clients. This data is processed under a Data Processing Agreement (DPA) with each client.

3. How We Use Your Data

• To provide, operate, and improve the BidNeuron platform
• To process and optimize advertising campaigns on behalf of clients
• To generate performance reporting and attribution analytics
• To detect and prevent invalid traffic (IVT), fraud, and abuse
• To comply with legal obligations (GDPR, CCPA, PDPA)
• To communicate product updates, invoices, and support responses

4. Legal Basis for Processing

We process personal data under the following legal bases:

• Contract performance — to fulfill our service obligations to clients
• Legitimate interests — for fraud prevention, security, and platform improvement
• Legal obligation — to comply with applicable laws and regulations
• Consent — where explicitly obtained for marketing communications

5. Data Sharing & Third Parties

BidNeuron shares data only where necessary:

• Supply-Side Platforms (SSPs) — bid requests and win notices in RTB auctions
• Mobile Measurement Partners (MMPs) — conversion attribution
• Cloud Infrastructure — AWS and GCP for platform hosting
• Payment Processors — for billing and invoicing
• Legal Authorities — when required by applicable law

We do not sell personal data to third parties.

6. International Data Transfers

BidNeuron operates globally. Where data is transferred outside the EEA, we ensure appropriate safeguards are in place, including Standard Contractual Clauses (SCCs) approved by the European Commission and adherence to adequacy decisions.

7. Data Retention

• Campaign and reporting data: retained for 24 months post-campaign
• Account data: retained for the duration of the client relationship plus 36 months
• Bid log data: retained for 90 days for fraud analysis, then aggregated
• End-user identifiers: not stored beyond real-time processing unless required for frequency capping (max 30 days)

8. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion ("right to be forgotten")
• Object to or restrict certain processing
• Data portability
• Withdraw consent at any time

To exercise any of these rights, contact us at privacy@bidneuron.com.

9. Security

BidNeuron implements technical and organizational measures to protect personal data, including TLS encryption in transit, AES-256 encryption at rest, SOC 2 Type II controls, ISO 27001 certification, role-based access controls, and regular penetration testing.

10. Cookies

Our website uses cookies as described in our Cookie Policy. You can manage your preferences via our cookie consent manager.

11. Contact

For privacy-related inquiries, contact our Data Protection Officer at privacy@bidneuron.com. For EU/EEA residents, our EU representative can be reached at eu-rep@bidneuron.com.